About

Based in New Zealand. At home everywhere.

As an experienced product designer, I bring a blend of creative flair and data-driven strategy to every project. My background as a designer & developer has helped me to maintain a strong sense of how to make informed decisions and optimise results using data and testing.

As a technical designer with a solid coding background, I am inspired by design thinking, new technologies, data-driven design, and, of course, coffee! With over 22 years of experience as a software designer both private as well as in government, I have honed my skills in designing exceptional experiences at the intersection of humanity, technology, business, and strategy. For me, each project presents an opportunity to explore, innovate, and experiment with fresh approaches that will drive long-term success for digital products.

What I can offer:

Design Strategy
I develop product and design strategies in partnership with leaders and cross-functional collaborators. I have a solid understanding of business, users, and technical needs.

Research
I confidently identify the right moments to conduct research, choose appropriate methodologies, and run my own studies with the support of UX research coaches. I have a strong grasp of common UX research methodologies.

Design Vision
I am a key contributor in vision processes and concepting, rapidly working through mockups, prototypes and iterations to create excellent solutions.

Product Design (UI)
I confidently bring high-fidelity designs to life with high quality. I have a strong command of the UI skillset and effectively use typography, color, layout, and illustration to create outstanding designs.

Interaction Design
My interaction design work shows increasing power and finesse—I build usable flows and prototypes that help my team make informed decisions. My work is refined, and I thoughtfully consider the delightful and efficient details that make a product lovable.

Design Systems
I’ve mastered using the design system and know how to leverage it to its fullest potential. I understand when to contribute improvements to the system rather than strictly following it.

Information Architecture
I clearly express complex flows and interactions, helping others gain clarity. I actively contribute to shaping the information architecture of the product.

Communication
I’m developing strong storytelling skills that help persuade and align others around my work. I give and receive critique effectively, and my clear, transparent, and kind communication helps elevate my team’s excellence.

Collaboration
I’ve become adept at the feedback cycle, using it to improve my work. I know when to push back and when to compromise. My design process is efficient, dynamic, and reliable, and it helps propel the team forward. I work effectively with stakeholders.

Design Leadership
I am a supportive team member who offers valuable feedback and critique to peers. I lead and facilitate ideation sessions and help shape team culture. I can confidently lead workshops and collaborative sessions.

If you think I might be a good fit for your project or team I’m happy
to chat.